Social Media Plan
| Document | Social Media Plan |
| Author: | Marika Matalamäki |
| Version: | 2.0 |
| Date: | 27.07.2023 |
Improving the brand on social media
Pengwin Media 2023 did a great job improving the visual look for WIMMA Lab and for each virtual team. This year (2023),Pengwin Media media producer is designing and implementing a brand book as his own thesis, which will be available to the teams next year.
This year we have already done some planning on what marketing should be like for both companies and students and how to make marketing a year-round activity.
More information can be found on the Marketing and Media Guideline website:
https://wimma-lab-2023.pages.labranet.jamk.fi/pengwin-media/core/04-Documentation/Media-and-Marketing-Guideline/
This year's (-23) marketing timeline looks like this:
| Week | Date | Sprint | Theme |
|---|---|---|---|
| Week 0 | 15.05. - 19.05. | Sprint 0 | Orientation week |
| Week 1 | 22.05. - 26.05. | Sprint 1 | Visitors post |
| Week 2 | 29.05. - 02.05. | Sprint 2 | Marketing Open doors and Team introduction |
| Week 3 | 05.06. - 09.06. | Sprint 3 | Open Doors marketing and Open Doors event |
| Week 4 | 12.06. - 16.06. | Sprint 4 | After Open Doors / Open Doors thank you post |
| Week 5 | 19.06. - 23.06. | Sprint 5 | Midsummer Week / Visitors post / IoTitude someweek |
| Week 6 | 26.06. - 30.06. | Sprint 6 | Overflow someweek / Visitors post |
| Week 7 | 03.07. - 07.07. | Sprint 7 | Pengwin some week / Visitors post |
| Week 8 | 10.07. - 14.07. | Sprint 8 | Mysticons some week / Visitors post |
| Week 9 | 17.07. - 21.07. | Sprint 9 | Visitors post / Dokumentation |
| Week 10 | 24.07. - 28.07. | Sprint 10 | Last week / Dokumentation and Aftermovie editing |
During the first week, we were told make Linkedin profiles and start connecting with visitors and lecturers. Because of these connections, Linkedin is the most important social media platform regarding the future. It is a great place to showcase your work and get it to the hands of a recruiter.
Pengwin Media considers Linkedin to be the facade of WIMMA Lab that is seen by recruiters. Marketing WIMMA Lab's events to reach a huge pool of IT professionals is the desired outcome of using Linkedin.
Doing posts to Linkedin, Pengwin Media wants to emphasize professionalism and keeping good connections with recruiting companies.
Youtube
We will use Youtube if necessary. We've made one video a year on there at the moment.
Instagram plays an important role reaching the next generation of WIMMA Lab, as it is one of the most used social media platforms and gives current participants an easy way to share WIMMA Lab's posts with their own follower base.
Considering the next WIMMA Lab participants, the content that is published through Instagram should emphasize the true value of being here. We plan to copy our Linkedin posts to Instagram.
Facebook should be treated the exact same way as Instagram. On top of that, Facebook events can be used to raise awareness of WIMMA Lab's events.
We always put a little text on Twitter when we've published posts on LinkedIn. The post will always include a link to Linkedin.
Other external communication platforms
JAMK
We are working with Jamk's. Jamk's Communications occasionally shares our posts.
Posting Schedules
Social Media Schedule 2023
| Social Media | Schedule |
|---|---|
| 2-3 posts per week | |
| Youtube | if necessary, at least 2 videos from the summer (Open Doors video and Aftermovie) |
| 2-3 posts per week | |
| 2-3 posts per week | |
| 2-3 posts per week |